Search engine optimization (SEO) should be a key part of any successful content marketing plan. But with search engines regularly updating Jewelry Retouching algorithms and ranking factors, how is a deadly content marketer supposed to keep up? Tracy Gold wrote an invaluable Ultimate SEO checklist in 2014, which did a fantastic job of covering SEO fundamentals from a content marketing perspective. However, given how the research has Jewelry Retouching evolved over the past few years alone, I thought it would be useful to revisit the key points from Tracy's original discussion and update them with new advice, information and resources that can help you sustain your SEO efforts. superior form. 1. Document your SEO strategy If you follow CMI at all,
Since SEO is a key part of this strategy, you should start your efforts by documenting your plans for using this technique, i.e. what are your priorities, what methods you work with, how you measure your performance and what goals you Jewelry Retouching want the SEO to achieve. ultimately help you achieve. Depending on how far along you are with your business, you may need to write a basic strategy first, then revise it once you've audited Jewelry Retouching and analyzed your current SEO efforts and data (more on that later!) . How to Create a Documented Content Marketing Strategy: 36 Questions 2. See SEO and content marketing as partners, not opponents You may have read or heard of a “debate” about SEO versus content marketing.
Agencies that specialize in either can benefit from creating a distance between SEO and content marketing. But this way of thinking can hurt the success of your content. In fact, Barry Feldman goes so far as to call this siled thinking "ridiculous." Also, as Neil Patel cleverly points out in his scientific analysis of what makes content successful, Google Jewelry Retouching cares about content expertise, authority, and trustworthiness. If you stay focused on creating readable, high-quality content, your search rankings will naturally rise. With that in mind, stop wasting Jewelry Retouching your time wondering if you should implement content marketing or SEO. These disciplines blend together and will offer greater success if allowed to work in tandem.