Analysis can be daunting for many business owners and decision makers. On the contrary, it can be daunting for veteran SEO veterans. I've been working in SEO for longer than the analytics provided by Google, but I'm still sometimes confused trying to figure out how to best measure something. Google Analytics is a complex system with seemingly endless features and features. It can easily be overwhelming, and worse, it's easy to miss some important data points. In many cases, you just don't know how to access it or even its existence. Or as I like to think of it, you don't know how to assemble it, so you don't know the correct question to ask.
Over the years, I've been chatting with clients ghost mannequin effect over the phone, reports, or more often (via screen sharing), but I've noticed a general tendency for my dependable behavior to differ from the client's behavior. rice field. Configuring the Data to Display As a default, it is not always obvious to everyone. advertisement Continue reading below I can't count the number of times I casually navigated with a voice of admiration, "Can you do it ?!". Therefore, this article. Below, we explore some of the more general areas of analysis that I consider "given" that novices may not even know exist. 1. Exclude parameters Google Analytics FBCLID One of the most common problems I see in the analysis is FBC
LID and other similar parameters. advertisement Continue reading below FBCLID is a tracking parameter that Facebook adds to URLs. It can also be tedious to analyze, especially if you are getting a lot of traffic from Facebook as mentioned above. All the pages listed here are actually the same page. Facebook used the new FBC LID every time a page was shared or posted. That is, if you try to look up statistics on how the page works across channels, or exactly how it works, the data will be spread across multiple URLs. In this case, it's literally hundreds. Thankfully, it's easy to fix, but the downside is that it only works by moving forward. That is, it modifies your future data, but not your past. So set it now. Delete FBCLID Click Manage in the left navigation .