If you want to know whether an online campaign is achieving good Industry Email List results or whether a product is selling well, check the turnover of your web shop. But how do you measure the effect of a social campaign aimed at behavioral change, such as safer driving Industry Email List or attention to nature conservation? It may work slightly differently, but as a social Industry Email List marketer you can certainly say something about the impact of your campaign. In this article I will show you how to gain more insight into this in 7 steps.
Social campaigns are all about changing behaviour. Think of the Industry Email List Bob campaigns against driving under the influence of alcohol or the campaign with which SIRE wants to make Dutch people think about how we interact with each other on a Industry Email List daily basis (and yes, that could be better). But how do you know whether people actually change their behavior? Can you measure the effect of your social campaign? Hell yes! 1. Define the desired impact Industry Email List It sounds like an open door. But you can only determine your result if you know whether you have achieved your goal. And based on goals and results, you can see where there is room for improvement and you can learn from your campaigns. So: what impact do you want to make with your online campaign?
In many cases this will be a long-term goal, such as Industry Email List with the MONO campaign. The aim of this campaign is to reduce the use of social media by cyclists and motorists while driving. The fact that social media and traffic form a dangerous Industry Email List combination requires people to become aware. And it will take some time before we really stop checking our social media while driving. Yet you also want to see results in the Industry Email List short term. But what do you measure? 2. Set digital goals To be able to measure results in the short term, you must first set your goals here too.