Before increasing the reach of the Pop-Up Party announcement content with hyper-targeted ads, we noted that the organic reach of the four Pokémon GO-themed posts was, on average, 82% higher than the average organic reach of all previous months. posts. Advertising Continue reading below Facebook clearly showed its affinity for news content when it rolled out 'Top Trends' topics to its sidebar, but such a significant increase in something that has steadily declined (i.e. i.e. organic reach for Page posts) is certainly unparalleled. Incentives are crucial The nature of Pokémon GO is such that it can be played virtually anywhere. Sure, some areas and hotspots are better than others, but on a purely binary level, it can be played from anywhere.
To turn virtual worlds into real traffic, you're going to have to engage your audience. In the case of Gulfstream Park, the incentive was clearly defined in the initial ad content: giveaways would be offered (every hour, which grew to every half hour, then every ten minutes as more more participants joined), lures would be defined (by Gulfstream Park) and special offers would be made available to players participating in the event. These are not difficult steps to take. In fact, with Raster to Vector Conversion the exception of the lures, everything involved in this campaign was largely traditional marketing. Advertising Continue reading below One of the most fascinating features of Pokémon GO that I have commented on is the fact that it is one of, if not the first product on the market that truly transcends the SoLo Mo (social-local- mobile) now obsolete.
This means that an effectively executed campaign can reach users wherever they are (your reach will depend on the reach and length of a campaign), bring them together in a physical location, and allow them to both engage with the brand and with each other. But marketers should also be aware that it's not for everyone. Face your (augmented) reality Not all consumer-facing brands are ripe for a campaign incorporating Pokémon GO. It might seem like a must, especially when you consider the popularity and well-documented benefits of a grassroots organization, but for the campaign to drive positive results, it needs to make sense for both the brand and the players. As stated above, this is a game that can be played anywhere.