You would think it is not a problem Telemarketing List that you can do something with as a towel producer. Communism and hand towels really have nothing to do with each other, right? Solution And that's the genius of this ad. They know Telemarketing List how to turn this social problem into a problem for which they have the solution, so that they can use the sales formula. Because: ”Employees lose respect for a company that fails to provide Telemarketing List decent facilities for their comfort.”
They substantiate this in a way that every Telemarketing List factory director can understand: “Try wiping your hands six days a week on harsh, cheap paper towels or awkward, unsanitary roller towels — and maybe you, too, would grumble.” Without getting moralistic, they analyze in one sentence the underlying reason for workers to become Telemarketing List interested in communism: “Towel service is just one of those small, but important courtesies — such as proper air and lighting — that help build up the goodwill of your employees.” And in Telemarketing List that analysis is the solution.
If you take good care of your staff, you Telemarketing List retain their goodwill and they therefore have no reason to become communist. They turn a social problem (fear of communism) into a problem for which they have a solution (loss of worker goodwill) Social proof To back this up, they provide social proof by saying that large, well-known Telemarketing List organizations that take good care of their employees also use their towels: “That's why you'll find clothlike Scot-Tissue Towels in the washrooms of large, well-run organizations such Telemarketing List as RCA Victor Co., Inc., National Lead Co. and Campbell Soup Co.