Adobe CTO Says AI Will Democratize Creative Tools !FULL!
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How Adobe CTO Abhay Parasnis Plans to Democratize Creative Tools with AI
Adobe is one of the leading companies in the creative software industry, with products like Photoshop, Illustrator, Premiere and more. But Adobe CTO Abhay Parasnis has a vision for the future of creativity that goes beyond the current tools and workflows. He wants to use artificial intelligence (AI) to make creative tools more accessible, intuitive and powerful for everyone.
In a recent interview with TechCrunch, Parasnis shared his insights on how AI will transform the way people create and share content. He said that AI will \"democratize\" creative tools by reducing the learning curve, eliminating mundane tasks and enhancing the user's capabilities. He also gave some examples of how Adobe is already using AI to improve its products and services.
AI will flatten the learning curve
One of the biggest challenges for new users of creative software is the complexity and time required to learn how to use them. Parasnis said that AI can help by allowing users to command apps like Photoshop not only by digging through menus, but by literally telling Photoshop what they want done (as in, with their voice). He said that this will make creative tools more natural and intuitive for users of all skill levels.
For example, Adobe recently announced Photoshop Camera, a free iOS/Android app that uses AI to apply filters and effects to photos with minimal effort or learning required. Parasnis said that this app is a way of acknowledging the popularity of platforms like Snapchat and Instagram, and showing that Adobe can do that too.
AI will eliminate mundane tasks
Another challenge for users of creative software is the amount of repetitive or tedious tasks that they have to do manually. Parasnis said that AI can help by automating these tasks and freeing up the user's time and attention for more creative work. He said that this will make creative tools more efficient and productive for users.
For example, Adobe has been using AI to enhance its features like Content-Aware Fill, which can automatically remove unwanted objects from images, or Auto Reframe, which can automatically crop and resize videos for different aspect ratios. Parasnis said that these features use AI to understand what the user is doing and help them achieve their goals faster.
AI will enhance the user's capabilities
The final challenge for users of creative software is the limitation of their own skills or imagination. Parasnis said that AI can help by augmenting the user's capabilities and enabling them to do things that they could not do before. He said that this will make creative tools more powerful and expressive for users.
For example, Adobe has been using AI to create new features like Neural Filters, which can apply realistic transformations to images, such as changing facial expressions, age or hair color. Parasnis said that these features use AI to generate new content based on the user's input and preferences.
The future of creativity is AI
Parasnis said that he believes that AI has the potential to dramatically change the landscape of creativity in the next five years. He said that he wants to build products that make today's Photoshop, Premiere or Illustrator look irrelevant in the future. He said that he wants to democratize creativity by making it accessible and easy for everyone who has a story to tell.
\"The last decade or two decades of creativity were limited to professionals, people who really were high-end animators, high-end designers... why isn't it for every student or every consumer that has a story to tell They shouldn't be locked out of these powerful tools only because they're either costly, or they are more complex to learn. We can democratize that by simplifying the workflow,\" he said. ec8f644aee