Forum Posts

Reyad Hossin
Apr 11, 2022
In Business Forum
Apple has announced a number of changes related to iOS 14 that have important implications for Facebook Ads advertisers . Changes related to iOS 14 will affect the data we can collect from users and the information we receive about the performance of our ads. Let's see it in more detail. Do you want to know what will be the impact on digital marketing of the elimination of Cookies in Chrome or the new privacy policies in iOS 14? Click here and see the related course. Round table with expert voices from the sector. How Apple's iOS 14 will affect your Facebook ads What changes does Apple's iOS 14 bring to Facebook Ads? Starting now, Apple will begin requiring all App Store individual email list apps to show users a notice related to the "App Tracking Transparency" framework on devices running iOS 14, to encourage greater respect for privacy and more transparency regarding data usage and user tracking. How will Apple's iOS 14 affect your Facebook Ads-1 Under Apple's new policies, certain types of data may only be collected and disclosed when the user consents to this tracking after seeing the notice. Logically, it is likely that a certain percentage of users choose not to give this consent. The result of all this will be that we will have some limitations in Facebook Ads when it comes to personalizing ads and seeing conversion results in our performance reports, both on websites and applications. Facebook Ads is preparing to facilitate this change and offer additional information and resources to users. How will Apple's iOS 14 affect our Facebook Ads campaigns? Facebook has published a very complete article in which they explain in greater detail what the changes are and how they will affect us in different situations. I recommend you consult it to know exactly what measures you should take to adapt to the new situation. Here are some of the most important things to keep in mind:
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Reyad Hossin

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