Jul 28, 2022
In Business Forum
Kuaishou, who has been in Buddhism for 8 years, suddenly said that he would increase DAU by 100 million before the Spring Festival next year, which shocked everyone. Where is the last product that could increase DAU by 100 million in more than half phone number list a year? It seems to be Douyin, and WeChat earlier? This slogan-style Great Leap Forward plan, the way to ask for results from products, is not the style of Kuaishou, but after Kuaishou DAU was overtaken by Douyin last year, the outside world has been expecting it to fight back in a decent manner. Today, Kuaishou is facing internal and external difficulties, internal management of the company, competition in the short video industry, investors and listing, etc., have become the source of many pressures. But this DAU goal seems to be thrown to the top growth team of any leading company, which is almost an impossible task. Even, it seems that this is not something that Kuaishou officials can directly decide? The real core of Kuaishou is to "open up a video content platform that connects the bottom rural circles in China". There has never been such a place in China in the past, which has the opportunity to "show and connect" the people at the bottom with their lives. Two people who are located in a very remote location and are far away from each other, it is entirely possible that they will be attracted to each other and become fellow villagers with a sense of trust. Through Kuaishou, they have penetrated the circle of their daily life. In ancient times, if a person never walked out of his village, then in the rural circle surrounding him, the smallest were his parents, and the largest were all the villagers in the village. Except for those who were absolutely autistic and the village chief, most people were in Some value in the middle of this range.