Jun 27, 2022
In Business Forum
Do you know what marketing is for? It is an indisputable truth that brands need, to a greater or lesser extent, the help phone number list of marketing strategies to reach their full potential. Whether you have a small store in your city, a national company or you compete with the phone number list main industries at an international level, you will need strategies that allow you to position your product or service, through greater knowledge phone number list of your target audience, and not only by satisfying their needs. needs but by providing the best possible experience. If you want to know what the phone number list concept phone number list of marketing is about, how it is related to sales, its characteristics, advantages, classification, among many other things that will help you boost your brand, then this article is for you. Marketing Definition To begin with, what is marketing? A simple way to define it would be as the set of principles and actions carried out by organizations —and individuals— to satisfy the needs phone number list of a market, in order to meet sales objectives. Sound a lot like what marketing is ? In fact, it is so because they are the phone number list same, since marketing is the Spanish translation phone number list of the word marketing , so it is correct to refer to this concept in either of the phone number list two ways. Now, the economist Philip Kotler, considered by many phone number list to be the father of marketing, spoke in his book "Marketing Management" about the social aspect phone number list of marketing; being an exchange of both products and services of value between groups and individuals, and how through this process they can satisfy their needs and desires. In this way, there are two very important points that should be highlighted, in order to have a better understanding of what we have just mentioned: Desire: It is a consequence phone number list of people's emotions, which are represented as interest in getting or achieving something. Need: This is when a person has a "lack" phone number list of something tangible or intangible, and that most phone number list of the time turns out to be essential for life. Therefore, marketing is applicable to any business that offers essential products and services, such as food from the phone number list basic basket, personal and household cleaning items, clothes to wear, a house to live in, electricity, water drinkable etc. And also those that satisfy desires, such as a video game, a luxurious car, streaming services, a trip to the phone number list movies, beauty treatments, among many other things.