Jul 13, 2022
In Business Forum
Concept The reason why Chinese traditional graphics can last forever is not only because of its visual beauty, but also because of its expression of people's ideas. The connotation and ideas contained in traditional graphics are innovated in modern graphic design, which is to continuously extend their meanings, promote them to be more innovative and profound, and endow them with the characteristics of the times and humanity. The logo of Beijing's bid for the 2008 Olympic Games, the overall shape of the graphics is like "Chinese knot", or "people who play Taijiquan". And this logo innovates its meaning by innovating Image Manipulation Service the graphics at the same time. The "knot" symbolizes the unity and communication of people, and the "dynamic" expresses the Olympic spirit of faster, higher and stronger sports. The unique graphic concept makes this logo. The aesthetic of the logo design is intriguing. The theory and works of traditional Chinese graphics have a complete system. From the rules of graphics composition, aesthetic characteristics to connotation ideas, they are all important components of traditional Chinese culture. Nowadays, it is an important direction for the development of traditional Chinese graphics to carry forward and develop traditional Chinese art, explore innovative methods of traditional graphics in modern graphic design, and make it connect ancient and modern, Chinese and Western integration. Indigenous spirit is of great significance. Illustration has a long history and can even be traced back to ancient cave paintings. It is mainly divided into traditional book illustrations and modern commercial illustrations. Commercial illustrations are more rigorous in terms of production standards, especially in graphic design. This paper firstly expounds the concept, development process and historical origin of illustration, and then analyzes the manifestations and characteristics of illustration in graphic design. Finally, it describes the practical application of modern commercial illustration in graphic design, in order to provide The application of commercial illustration in graphic design in my country provides reference and reference. Key words: commercial illustration; graphic design; application 1. Overview of illustration .